Jennifer Prahl
Public Relations, Marketing, and Event Planning
Public Relations Course Work
Campaign Book for WUOT
As the team's writer, I worked extensively on the research, writing, revision and editing of the campaign book. I independently collected, analyzed and condensed radio industry research. The team's researcher and I supplemented other sections with additional research.
We also created our presentation for WUOT using Prezi. You can view our slides here.
Promotional Script
The University of Tennessee Office of Information Technology wanted to create a promotional video to encourage professors and students to use OIT products and services. OIT sought student assistance to develop a working script. I and another student worked on this project to create the following script.
PetSmart Campaign Book
With a team of public relations students, I created my first campaign book. We collected primary and secondary research to support our strategies and tactics. For primary research, we conducted a focus group among pet owners and sent surveys to 120 consumers.
Press Release
While I was volunteering with Yong-Williams Animal Center, I was enrolled in a public relations writing course. We learned how to write press releases, brochures and other forms of writing included in media kits. I wrote this press release for the 2012 Mardi Growl event.