Jennifer Prahl
Public Relations, Marketing, and Event Planning
Jennifer Prahl
Education
University of Tennessee
Public Relations
GPA 3.6
Communication experience
Fitness Consultant, Gold's Gym
March 2014 - Present
Skills
Social Media Management
Creative Marketing Strategies
Adobe Creative Suite
Microsoft Office Suite
HTML
SPSS
AP Style writing
Copy writing and editing
Event Management
Search Engine Optimization
German
English
Languages
Account Executive and Marketing Assistant, APG Exhibits
January - September 2013
Manage and update social media profiles, blogs and website
Manage multiple sales orders ensuring clear communitions between vendors, clients and other employees
Curate content, write and edit copy for website, blogs, press releases, newsletters, social media and products
Increase search engine optimization using targeted keywords and links in the above publications
Create, develop, and execute marketing strategies and tactics to increase sales, improve Google rankings,
and increase social media interactions.
Drive membership sales through using tailored sales tactics based on customer goals and purchasing doubts
Independently generate sales leads through community outreach and B2B collaboration earning our gym an award
Manage Facebook page for gym updates and client inquires/comments
Create a Twitter page to increase online interations
Public Relations Intern, Knoxville Opera
April 2012 - January 2013
Awards
2010 - present
2010 - present
Created and lead development of the Knoxville Opera’s Princess Tea Party Parade, a city-wide fundraising event that raised more than $8,800 in revenue.
Manage social media and website
Meet with sponsors to plan mutually beneficial events
Make sales calls
Social Media Intern, DigiTrax
August - December 2012
Work with team to maintain social media platforms using Hootsuite
Increased media reach from 119 in August to 1,084 in in September
Gorilla Marketing Award
- Gold's Gym
APG Excel Award
- Agency Promo Group
Top Performer of the Month
- Target
PRSSA Professional Development
Award $200
- Sammie Lynne Puett PRSSA
Treasurer, PRSSA
Membership: 2010 - 2013
Build membership and awareness through classroom presentations
Host PR Day 2010
Facilitate financial communications with PRSSA National and local members
Staff Writer, Tennessee Journalist
2010
Uncover newsworthy stories, independently
conduct professional interviews
Create personal photography
Attend weekly meetings for upcoming events and writing workshops
Volunteer Work
Young-Williams Animal Center
April - September 2012
Host Mardi Growl 2012 in registration and parade walk
Manage donations and thank you cards to donors
American Diabetes Association
April - September 2013
Committee Member and Volunteer Event Planner
Planned events for Red Riders
Obtained donations from local businesses
Managed multiple volunteers